The Campaign · Fifteen Idents
01Dip · 5s
02Cherry · 5s
03Flag · 5s
04Bag · 5s
05Good Ball Boy · 5s
06Thumbs · 5s
07Bench · 5s
08Concentration · Jonny Wilkinson · 10s
09Headphones · Ellie Simmonds · 10s
10Row · Jessica Ennis · 10s
11Skipper · England Roses · 10s
12Waterboy · Keely Hodgkinson · 10s
13Caddy · Iona Stephen · 15s
14Pavilion · Jos Buttler · 15s
15Watch The Birdie · Iona Stephen · 15s
Fifteen idents for Vitality’s Sky Sports partnership, built around one small, determined helper who turns up wherever sport is happening. Caddy, waterboy, ball boy, skipper. Stanley does his best.
Shot over two days at Crystal Palace and Kent County Cricket Ground with Keely Hodgkinson, Jos Buttler, Jonny Wilkinson, Ellie Simmonds, Jessica Ennis, Iona Stephen and the England Roses, in five, ten and fifteen second cuts: tiny comedies of good intentions.
Credits
ClientVitality x Sky Sports
Head of Brand, VitalityRobyn Buriss
AgencyVCCP
Creative DirectorLiam Wilson
CreativesLucas Robin & George Cartwright
DirectorWill Innes Smith
DOPChris Clarke
TalentJonny Wilkinson / Ellie Simmonds / Jessica Ennis / Vitality Roses / Keely Hodgkinson / Iona Stephen / Jos Buttler
Production CompanyGirl & Bear
Executive ProducerEd Rosie
ProducerRich Guy
Production ManagerLisa Apsey
CastingTalent Talks
1st ADLucas Harding
Production DesignerCharlie Hippisley
Wardrobe StylistKerry Saxon
Hair & Make-upMichele Baylis
GafferChris Dowling
Key GripJohnny Donne
Sound RecordistGreg Hagen
Post ProductionCovert
Post ProducersBen Pearce & Ben Dubois
VFX SupervisorGiles Toller
ColourMarty McMullan
Business Director, VCCPSusie O'Doherty
Account Director, VCCPMark Jones
Executive Producer, Girl & BearJake Hafer
Production CoordinatorTJ Sulaiman
Location ManagerBen Carter
2nd ADJosey Jacobs
1st ACSamuel Harding
Ronin 4D TechJames Davis
DITRob Gilmour
SparksBernie Prentice / Gavin Walters / Conrad Russell / Lex Tully
Master PropsAlfie Sowden
Animal TrainerGerry Cott
Animal HandlersLara Maskell / Jennie Dean / Victoria Wiseman
CameraDJI Ronin 4D / Sony FX3
LensesThypoch Simera-C Primes / Laowa 10, 12, 15mm / Sony 16-35, 24-70, 70-200
LocationCrystal Palace Sports Centre, London
LocationKent County Cricket Ground, Beckenham
Stills
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