The brief said imagine if Nike made a cat-food ad… And so it came to pass. A playful spot for agency Adam & Eve and Dreamies combined top tier feline athletes with their human equivalents.
The film builds in dramatic style, showcasing a muscle-bound cast before taking an unexpected twist. As the track breaks, the cats come out to play ball.
Credits
DirectorWill Innes Smith
ClientDreamies / Temptations Tumblers
Agencyadam&eveDDB
CreativesRory Hall & Steph Ellis
Agency ProducerBrittany Littlewood
ProducerLuke Tilbury
DOPChris Clarke
EditorJonathan Cassey
Music“Revolution” by Eliphant
Post-productionSmoke & Mirrors
GradeDan Moran
Sound DesignScott Little
Production CompanyP4Production
Stills
